WHY OUTDOOR LIVING?
Outdoor Living Becoming a Lifestyle
Consumers in the U.S. and Europe increasingly treat their backyard as an extension of the home.
This means:
- Outdoor cooking equipment is no longer just seasonal.
- Consumers invest in higher-quality grills and accessories.
- Products are marketed as part of an outdoor lifestyle ecosystem.
OUTDOOR LIVING MARKET GROWTH & TRENDS
Convenience
- Easy to clean design
- Travel/Portable & versatile
- Beginner-friendly
- Camping friendly
- Reliable and durability
Lifestyle & Design
- Backyard aesthetic and outdoor living.
- Value focus & functional features
- BBQ equipment, all in one stop for outdoor cooking. (BBQ kit, Cast iron, …)
Technology Integrated
- Wi-fi controller board. Conveniency and more control on your cooking.
- Electrical certification compliance (ETL, UL, CSA)
- Modern digital controller design
WHY VIETNAM FOR OUTDOOR MANUFACTURING?
Stable SupplyChain Strategy
Stable political environment: big companies such as NVIDIA, LEGO, APPLE have also chosen Vietnam to be their manufacturing location.
Strong MetalFabrication Capability
Vietnam has developed significant expertise in: steel fabrication, welding, stamping, coating & finishing. Number of global scale metal coil mills have been significantly increased over the last 5 years.
GrowingEngineering & R&D
The growing manufacturing ecosystem Vietnam is evolving beyond simple assembly work. Integration of engineering, product development & design are implemented.
Supply ChainDiversification
Reduce exposure to tariffs, supply chain disruptions and trade tensions while maintaining production in Asia.
PRODUCTS
KITCHEN
& APPLIANCES
GAS
GRILLS
CHARCOAL
GRILLS
